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Strategic Pricing
How to Optimize your Rates for Maximum Yield

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The Art of Market Positioning

What is Hotel Insider

Hotel Insider is a one-of-a-kind Rate Optimization System (ROS) based on continuous monitor and analysis of market dynamics.

Our holistic approach views the market as an eco-system where each hotel's characteristics are constantly evaluated and drawn into a multi-dimensional chart, along with other market variables.

A mathematical algorithm identifies your hotel's optimum position on the map, which in turn results in a corresponding optimum selling rate for your lowest-priced room.

Benefits:

  • Be the leader of your pack - Always sustain a competitive edge over your rivals
  • Save precious time - No need to waste any more time looking at competitor's rates
  • Gain Insights - Be the first to identify market opportunities
  • Be pro-active - Our forecasts provide a first-class aid for taking critical decisions
  • Save money - No need to purchase Rate Shoppers
  • Be in control - Define your own market strategy and let Hotel Insider do all the rest

Features

These tools are the key to successful rate optimization

Rate Calendar

Serves as a centralized, user-friendly interface for optimizing hotel rates.

It integrates data from the Property Management System (PMS) with Hotel Insider's own pricing suggestions and key market indicators, all displayed in a calendar format.

This layout streamlines rate adjustments by offering a daily, at-a-glance view of recommended pricing changes, helping hoteliers make data-driven decisions easily. Users can view rate trends, identify high and low demand periods, and plan strategically, ensuring pricing is always aligned with real-time market dynamics. Data on screen can also be viewed in a tabular form that can be exported to an Excel spreadsheet for further analysis.

Price Suggestions

Provides an intuitive chart displaying recommended pricing for the lowest-priced room type.

The Green Band represents the optimal price range, helping users gauge where their rates should ideally fall.

The hotel’s current prices are displayed with color-coded lines, differentiating each room type for easy comparison.

Additionally, indicators (such as demand levels, competitor rates, and occupancy forecasts) support more informed pricing decisions.

This chart simplifies rate optimization, allowing hoteliers to see if current prices align with recommended levels and make strategic adjustments quickly.

Forecasting

Leverages advanced AI to predict future bookings and cancellations.

By using neural network algorithms, the system analyzes historical data and patterns to project demand with high accuracy.

This predictive capability enables hoteliers to anticipate fluctuations in occupancy and make proactive pricing adjustments. The AI models consider various factors, such as seasonality, booking trends, and cancellation rates, to provide a reliable forecast that supports strategic decisions around inventory, pricing, and marketing efforts.

Table View & Export

Switches the view from graphs to precise tables for a closer look at the numbers.

Allows to export reports to .xslx format for printing end editing purposes.

Navigator

Centralizes crucial internal and external data into a powerful, easy-to-interpret set of reports.

Designed to enhance strategic decision-making, it offers a layered view of the hotel’s market positioning and rate structure through integrated charts:

Room Nights On-the-Books (PMS data) - displays on-the-books (OTB) sales by stay date, room type, and travel agent, as well as the average daily rate (ADR) for the current year compared to the same date of the previous year

Rate Positioning for LOS 1 and 3 Nights - presents the hotel’s lowest rate along with the average market rate, floor and ceiling rates, and a weighted average of competitor rates.

Services

The following services make up the powerful toolkit of HotelInsider

Price Suggestions

Overview and control hotel's rates from one chart

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Rate Scanner

Classic rate shopper view complemented with room types diagram

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Calendar

In a simple calendar form we combined all our suggestions, indicators and PMS data to provide one view for decision making process

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Navigator

Powerful report to combine internal hotel PMS data with external marketing information and price suggestions

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Forecasting

Get daily forecasts for bookings and cancellations

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Market Position Tool

Powerfull charting tool to see all your competitors in a features map

PMS Integration

Integration with PRM allows to connect internal property level data with external market information

Channel Manager Integration

Communications with Channel Manager allows you to send new rates for all room types in one click

Pricing

We offer three service plans

Hotel Insider LITE

€99 / month

  • Price Suggestions
  • Rate Scanner
  • Calendar
  • Navigator
  • PMS Integration
  • Forecasting
  • Channel Manager Integration
  • Dedicated Rate Manager

Popular

Hotel Insider PRO

€150 / month

  • Price Suggestions
  • Rate Scanner
  • Calendar
  • Navigator
  • PMS Integration
  • Forecasting
  • Channel Manager Integration
  • Dedicated Rate Manager

Hotel Insider VIP

€450 / month

  • Price Suggestions
  • Rate Scanner
  • Calendar
  • Navigator
  • PMS Integration
  • Forecasting
  • Channel Manager Integration
  • Dedicated Rate Manager

Case Studies

Read more in our Research Lab

It's Santorini's turn to be on Hotel Insider's radar, although after such a turmoil with the earthquakes, the circumstances could not be described as ideal. In the image below we have the standard table of hotels that are rated according to the triptych Supply - Demand - Features. In first place, the "phenomenon" Cavo Tagoo makes its appearance again with the sought-after 13 suites being enough to secure it the top spot and by a wide margin from the others.

Santorini 5-Star Hotels--Their Magic Unveiled

by Victor Matsas

We notice that Santorini has the widest season of all the islands with the period from 1 May to 15 October finding the whole capacity of the island present.

Santorini 2025 - 5-Star Hotel Market Analysis

by Victor Matsas

Since March is here, we thought we'd take a fresh look at the Athens 4-star market. The chart below is highly enlightening. We have three months, March, April and May, and it seems that each month works separately with its own floor level.

Athens Market Update

by Victor Matsas

A 5-star hotel in Halkidiki asked for our assistance regarding the pricing of a unique room type (2-Bedroom Suite). After scanning the entire market of 5-star hotels in the region for 2 different lengths of stay (3 and 7 nights), we found the following facts:

Rate Optimization for 2-BedRoom Room Suite in a 5-Star Halkidiki Hotel

by Victor Matsas

We had written that Halkidiki works at a different pace and has certain peculiarities compared to other destinations we have examined in the past. Trying to unlock some of its secrets we looked for prices and availability with 2 different LOS (length of stay), a 3-day and a 7-day, from the end of April to the beginning of October.

5-Star Halkidiki - It's a long, quiet, relaxing summer 2025

by Victor Matsas

For our example we have chosen July 29th as the arrival day for a 7-day stay. The 194 € that Alia Palace charges for a 7-day stay in the heart of summer with BB is enough to secure it the first place in Hotel Insider's competitiveness index. Second by a narrow margin (97%) is Sani Beach whose €630 for a Sea View Double in UK makes it irresistible given its high popularity.

5* Halkidiki Part II - Price Wars

by Victor Matsas

After much effort, Hotel Insider has reached the completion of the study for the 5 stars of Halkidiki. Some of the reasons for the delay were technical in nature, but in Halkidiki we encountered for the first time various peculiarities such as:

5* Halkidiki - Sani Power

by Victor Matsas

We continue to monitor the market of 4-star and 5-star hotels in Mykonos, as it is of particular interest in terms of diversification. The discrepancies that we had pointed out in a previous post still exist and in fact are becoming more and more pronounced.

Mykonos Market Watch Update

by Victor Matsas

I was trying to explain today in simple terms to a hotelier why there are 2 lists in our system, the starting list and the competitive list, and what the importance of each is. I thought of the example of the golden ratio from ancient Greece, which is found in nature, architecture, mathematics, photography and various other sciences in countless ways and manifestations, even in the Apple logo(!).

The Art of Market Positioning - It's all in the Golden Ratio

by Victor Matsas

It has been a wonderful weekend at Xenia so far..Great to re-connect with many hoteliers and friends and lots of interesting discussions have taken place at our Holistic Hospitality stand. At the forefront of technology, as always!

XENIA 2024

by Victor Matsas

The chart below shows the current availabilities for all 5-star and 4-star hotels in Mykonos in relation to their average (WA) prices for the next season. The data has been extracted from Hotel Insider's market research on the Booking website.

"The Wisdom of the Crowds" - Mykonos 2025 | 5-Star vs 4-Star Market

by Victor Matsas

The reason why we chose the Niche Hotel for our Case Study on the 4 stars of Athens is that it is the first mid-sized hotel we came across in the starting list (position 4) and we saw it soon ranked in the top ten based on the Competitive Index, selling in all cases at least 15 € above the Weighted Average of the market.

Case Study- Niche Hotel Athens

by Victor Matsas

The chart below compares the average prices and availability of 5-star and 4-star hotels in Athens from today until the end of February.We observe that in general the availability graph for each category is the mirror image of the average prices, with the availability of the 4-star market showing much more pronounced fluctuations than that of the 5-star market.

Athens 4-and 5-Star Hotels - Market Overview

by Victor Matsas

Continuing our study on Athens hotels with the help of Hotel Insider, we have prepared the starting list of the 4-star hotels in the city centre. We have written that this list is revealing in terms of the attractiveness of the proportions of the units at the top of the list. A good position on this list paves the way for sales above the category's median, hence higher revenue per room sold.

Athens 4-Star Hotels - Part I - Start Positions

by Victor Matsas

The following chart gives us the current price and availability picture for the next season (2025) for the island of Mykonos from the "view" of a 5-star hotel.

Mykonos 2025 - First Impressions

by Victor Matsas

The main reason we chose the St. George Lycabettus Hotel is that it recently commissioned a state-of-the-art RMS system and we were curious to make a comparison with our own forecasts.

Case Study - St George Lycabettus

by Victor Matsas

The following list is neither a sales list, nor a popularity list, nor a success list. Our unit of measurement is the relative lead in the degree of ease to full occupancy when conditions permit.

5* Athens - Initial Positions - Gatsby Rules! (Part I)

by Victor Matsas

The chart below shows the hotel No 15 Ermou in Thessaloniki and the daily sales prices of its rooms on the Booking website until the end of 2024.

Case Study #2- No 15 Ermou Hotel in Thessaloniki

by Victor Matsas

The latest addition to HotelInsider is the so-called Rates Calendar. It is the culmination of a painstaking effort by a handful of workaholic visionaries that started two years ago to create a hotel pricing system based entirely on objective data.

Presto ! Our Crown Jewel.

by Victor Matsas

Forecasts are probably the most misunderstood concept in the field of Revenue Management. This is because there are very few companies in the field that have something to show you when you ask them : "Show me the forecasts produced by the system!"

I Forecast, You forecast

by Victor Matsas

"If you are not satisfied with the existing tools of your job, you have to build them yourself" So that's what we did, and we are still in the beginning: categorization of competitors in 1 and 2 dimensions, market analysis, price history, best position suggestions, customization based on length of stay, booking curves, forecasting and a bunch of other indicators and graphs.

Welcome to Hotel Insider

by Victor Matsas

The chart below is the daily booking curve of 20 July 2023 of a popular Mykonos hotel, focusing on the most economical room type offered. The hotel started in the autumn of last year setting the price at €650 for this date (20 July 2023). The cumulative ADR curve for the room type we are looking at is shown in blue dotted line and sales are shown in pale red at the bottom.

Revenue Management made in Greec

by Victor Matsas

We have written in previous articles about the importance of the Competitive Index and its relationship with the initial score (starting position). This index shows us day by day who is doing better in finding the coveted balance between whatever initial advantage (or disadvantage) they have gained due to their starting position and the price they are asking for as a counterbalance or compensation for it.

5* Athens - Competitive Index - The "Electra Effect" (Part II)

by Victor Matsas

In the third and final part of this analysis of the 5 stars of Athens (always with the help of Hotel Insider), we will try to answer the question: Why does one find big and famous 5-star hotels in Athens selling their rooms some days at prices around 130 € at the same time that some others sell at double or even triple the price?

5* Athens - Price Wars (Part III)

by Victor Matsas

We chose Monday, December 2, 2024, to do our shopping in booking. The average price for the category for this date is 112.7 €. Looking at the ranking of hotels based on the Competitiveness Index (CI), our first observation is that competition is fierce since there are very few distances separating one hotel from another (see last column in the image).

Athens 4-Star Hotels - Part II - Price Wars

by Victor Matsas

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