Latest Reviews and Case Studies

Mykonos 4-Star Hotel Trends & Market Insights
Market Monitor: Mykonos 4-Star Hotel Trends & Market Insights

by Hotel Insider • 21 Mar 2025

The 4-star hotel market in Mykonos plays a crucial role in the island’s hospitality scene, catering to travelers seeking a balance between luxury and affordability. While the 5-star segment often dominates the conversation, the 4-star category is a...

Santorini 5-Star Hotel Market: A Deep Dive
Market Monitor: Santorini 5-Star Hotel Market: A Deep Dive

by Hotel Insider • 21 Mar 2025

Santorini’s 5-star hotel market is thriving, fueled by high demand, a strong seasonal flow, and its status as one of the world’s most iconic island destinations. With its famous caldera views, cliffside infinity pools, and exclusive cave-style...

Mykonos 5-Star Hotel Trends & Insights
Market Monitor: Mykonos 5-Star Hotel Trends & Insights

by Hotel Insider • 20 Mar 2025

The Mykonos luxury hotel market remains one of the most dynamic in the Mediterranean, shaped by high demand, strong seasonality, and an ever-growing reputation as a premier travel destination. In this Market Monitor, we analyze key trends in the...

HYDRA: Where demand is disproportionate to supply!
Review: HYDRA: Where demand is disproportionate to supply!

by Victor Matsas • 06 Mar 2025

I like to take a look at small markets, where you find pieces of the old, authentic soul of Greece, where famous foreign personalities first experienced the beauty and magic of the nature of the Greek landscape. One such destination is Hydra. In the...

Athens Market Update
Review: Athens Market Update

by Victor Matsas • 05 Mar 2025

Since March has arrived, we decided to take a fresh look at the 4-star market in Athens. The chart below is extremely enlightening. We have three months, March, April and May, and it seems that each month operates separately with its own floor level:...

Santorini Update - Things are "darkening"
Review: Santorini Update - Things are "darkening"

by Victor Matsas • 05 Mar 2025

Today's post is indicative of the difficult situation that prevails this year on the island of Santorini. Two weeks earlier we had written that, beyond April, there was no significant price reduction, but a closer look was extremely revealing. The...

Santorini 2025 - 5-Star Hotel Market Analysis
Review: Santorini 2025 - 5-Star Hotel Market Analysis

by Victor Matsas • 04 Mar 2025

We observe that Santorini has the widest season of all the islands with the period May 1 - October 15 finding all the potential of the island to be present. However, we see a peculiarity regarding the number of hotels available for 2 different LOS=1...

Santorini 5-Star Hotels--Their Magic Unveiled
Review: Santorini 5-Star Hotels--Their Magic Unveiled

by Victor Matsas • 01 Mar 2025

It was Santorini's turn to get on the radar of Hotel Insider, although after such turmoil with earthquakes, the timing could not be described as ideal. In the image below we have the established table with the hotels which are rated based on the...

Mykonos 2025 - Market Update
Review: Mykonos 2025 - Market Update

by Victor Matsas • 17 Feb 2025

In the chart below, with the help of Hotel Insider, we monitor the changes in availability and prices in 88 5-star Mykonos on the Booking website. As far as hotel availability is concerned, we observe little change compared to the situation a month...

Rate Optimization for 2-BedRoom Room Suite in a 5-Star Halkidiki Hotel
Case Study: Rate Optimization for 2-BedRoom Room Suite in a 5-Star Halkidiki Hotel

by Victor Matsas • 12 Feb 2025

Today's post offers a representative sample of practical application of Hotel Insider tools. A 5-star hotel in Halkidiki asked for our assistance regarding the pricing of a special room type (2-Bedroom Suite). After scanning the entire 5-star market...

5-Star Halkidiki - It's a long, quiet, relaxing summer 2025
Review: 5-Star Halkidiki - It's a long, quiet, relaxing summer 2025

by Victor Matsas • 05 Feb 2025

We had written that Halkidiki works at a different pace and has specific peculiarities compared to other destinations we examined in the past. Trying to unlock some of its secrets we searched for prices and availability with 2 different LOS (length...

5* Halkidiki Part II - Price Wars
Review: 5* Halkidiki Part II - Price Wars

by Victor Matsas • 01 Feb 2025

We chose July 29th as the arrival day for a 7-day stay for our example. The 194 € charged by Alia Palace for a 7-day stay in the heart of summer with BB is enough to secure the first place in the competitiveness index of Hotel Insider. Second by a...

5* Halkidiki - Sani Power
Review: 5* Halkidiki - Sani Power

by Victor Matsas • 20 Jan 2025

After much effort, the Hotel Insider reached the completion of the study for the 5-stars of Halkidiki. Some of the reasons for the delay were of a technical nature, but in Halkidiki we encountered for the first time various peculiarities such as: a)...

Mykonos Market Watch Update
Review: Mykonos Market Watch Update

by Victor Matsas • 01 Jan 2025

We continue to monitor the 4-star and 5-star market in Mykonos, as it is of particular interest in terms of diversification. The discrepancies we had pointed out in a previous post still exist and are even becoming more and more pronounced. The chart...

Niche Hotel Athens
Case Study: Niche Hotel Athens

by Victor Matsas • 25 Dec 2024

The reason we chose Niche Hotel Athens for our Case Study on the 4-star Athens is that it is the first medium-sized hotel we met in the starting list (position 4) and we saw it soon in the top ten based on the Competitive Index, selling in all cases...

Νο 15 Ermou Hotel
Case Study: Νο 15 Ermou Hotel

by Victor Matsas • 01 Dec 2024

The chart you see concerns the No 15 Ermou hotel in Thessaloniki and the daily sales rates of its rooms on the Booking website until the end of 2024. Prices range between 100 € (Sunday to Thursday) and 150 € Fridays and Saturdays (P-S). But market...

St George Lycabettus
Case Study: St George Lycabettus

by Victor Matsas • 10 Nov 2024

Before presenting the results of our research on the 5-star market in Athens, we decided to do a case study for one of its most famous boutique hotels. The main reason we chose St. George Lycabettus Lifestyle Hotel is that it recently launched a...