Νο 15 Ermou Hotel

by Victor Matsas • 01 Dec 2024

Location: Greece, Thessaloniki

The chart you see concerns the No 15 Ermou hotel in Thessaloniki and the daily sales rates of its rooms on the Booking website until the end of 2024.
Νο 15 Ermou Hotel
Prices range between 100 € (Sunday to Thursday) and 150 € Fridays and Saturdays (P-S).

But market demand is not the same for every P-S.!

By the end of this year there are
(a) eight P-S with particularly intense movement and marked with the letter A (red) and
(b) three P-S with somewhat weaker demand, marked with the letter B (blue).

For the next two P-S (from today) and for the fourth in a row the demand according to our data is quite high (see dip in the vertical gray availability bars), and we already notice that the hotel has made stop sales.

We set Hotel Insider's algorithm the exercise to give us suggested prices provided that No 15 Ermou is always between positions 60 and 85 of the Competitiveness Index (with a maximum of 100) and thus appeared the blue "corridor" in which daily sales prices should fluctuate in order to always satisfy this condition.

We note that with the exception of 2 blue CPs (the penultimate of November and the first of December), the hotel's sales prices are covered by the corridor marked by the HI algorithm all other days. For these 2 P-S, we would recommend the hotel to reduce its prices a bit due to sluggish demand.

In conclusion, we consider Hotel Insider as an excellent aid to distinguish differences from weekend to weekend as well as to identify dates with limited demand well ahead in order to make some corrective actions in time.