Hotel Insider

The 4-star hotel market in Mykonos plays a crucial role in the island’s hospitality scene, catering to travelers seeking a balance between luxury and affordability. While the 5-star segment often dominates the conversation, the 4-star category is a dynamic and highly competitive market, offering premium experiences at a more accessible price point. These hotels appeal to a diverse range of guests, from couples and families to experience-driven travelers looking for stylish accommodations without the ultra-luxury price tag. In this Market Monitor, we analyze key trends shaping the 4-star hotel sector, focusing on six critical aspects: Hotel Distribution – The geographical spread of hotels across Mykonos, highlighting key hospitality hubs and emerging areas. Rates & Seasonality – How pricing strategies fluctuate throughout the year based on demand patterns, competition, and the unique seasonality of Mykonos. Room Selling Power – The ease of selling a room based on ratings, reviews and overall desirability as well as scarcity. Popularity – How frequently 4-star hotels in Mykonos are searched and booked online, providing insight into traveler preferences and market positioning. Estimated Revenues – Forecasted hotel earnings for the upcoming season based on market trends and demand projections. Market Size – The total valuation of hotel market.

By examining these factors, we gain a deeper understanding of how Mykonos’ upscale hospitality segment performs, the revenue potential across different seasons, and how 4-star hotels compete within a market that demands both quality and affordability. These insights are essential for hoteliers looking to optimize pricing, enhance guest experience, and maximize occupancy in one of the Mediterranean’s most in-demand destinations.

Hotel Distribution

This map shows where 4-star hotels are located around Mykonos. It also highlights the island’s landscape and main tourist areas.

Main Areas with 4-Star Hotels in Mykonos:

● Mykonos Town & Old Port – The center of activity on the island, known for shops, restaurants, nightlife, and local sights.

● Southwestern Beaches – Ornos, Psarou, and Platis Gialos have lovely beaches and good 4-star hotel options near beach bars and restaurants.

● Paradise & Super Paradise – Famous for beach parties and fun nightlife, with stylish 4-star hotels nearby.

● Ano Mera – A quieter, traditional village with local tavernas and cozy mid-range hotels.

● Elia & Kalafati – Peaceful beaches perfect for relaxing, with nice 4-star stays and wellness options.

● Agios Ioannis & Kapari – Known for great sunset views and charming 4-star hotels.

● Tourlos & New Port – Close to the ferry and cruise area, with comfortable hotels in a convenient location.

Rates For Season 2025

The 2025 Mykonos 4-star hotel market follows a distinct seasonal pattern, heavily influenced by traveler behavior, pricing strategies, and length of stay (LOS). Two key charts illustrate how pricing, availability, and demand shift throughout the season for LOS = 1 night vs. LOS = 3 nights.

Key Trends Across the Season:

• Spring Ramp-Up (April – May): The season starts in early April, with gradual price increases as demand rises. By mid-May, both room availability and weighted average prices surge, indicating the transition into the high season.
• Peak Summer (June – Early September): The highest prices and occupancy rates are recorded from mid-June to early September, with August standing out as the most profitable month. LOS = 1 and LOS = 3 night trends show similar peaks, but multi-night stays command slightly higher rates, reflecting the preference for extended vacations during peak travel months. There is also a strong a "weekend-break visitor" element during this period where demand on Friday and Saturday rises considerably higher than that of the remaining weekdays.
• Gradual Decline (Mid-September – October): The post-summer slowdown sees falling prices and occupancy rates, though LOS = 3 nights retains pricing power longer than LOS = 1 night stays, suggesting that extended stays remain attractive in the shoulder season.
• Seasonal Close-Out (Late October): By the end of October, demand drops sharply, leading to widespread hotel closures for the winter. Prices for both short and long stays plummet, reflecting minimal tourism activity.

Comparing LOS = 1 vs. LOS = 3 Nights:

• Price Sensitivity: LOS = 3 nights maintains higher average pricing compared to single-night stays, indicating that multi-night bookings are a stronger revenue driver for 4-star hotels.
• Stability in Demand: While both follow the same seasonality curve, LOS = 3 nights pricing is less volatile, suggesting that hotels charge more for travelers aiming at short weekend-break stays.
• Extended-Stay Profitability: During the peak months (June – August), LOS = 3 nights rates reach €400+, while LOS = 1 night fluctuates more. This reinforces the importance of targeting long-stay guests for consistent revenue growth.

Overall, the Mykonos 4-star hotel market remains highly seasonal, but multi-night stays represent a key revenue advantage, providing greater pricing stability and revenue resilience even as demand fluctuates.

Room Selling Power

The Room Selling Power ranking reflects a hotel’s ability to fill its rooms based on reputation, popularity, location, reviews, value perception, as well as overall demand and size of room inventory.

The top-performing hotels exhibit strong guest appeal, strategic locations, and a solid reputation, making them the most desirable options within the Mykonos 4-star market.

Top 15 Hotels in Room Selling Power:

1. Harmony Boutique Hotel (100%) – A stylish boutique hotel offering a perfect mix of traditional Mykonian charm and modern comfort, located near the Old Port.
2. Vencia Boutique Hotel (64%) – Known for its panoramic infinity pool and breathtaking sunset views, this hotel is a favorite among honeymooners.
3. Hotel Alkyon (57%) – A hilltop retreat with spectacular sea views and spacious rooms, providing a peaceful atmosphere away from the crowds.
4. Ftelia Bay Boutique Hotel (47%) – A chic, bohemian-inspired hotel near Ftelia Beach, appealing to relaxed, nature-loving travelers.
5. Mykonos Bay Resort & Villas (44%) – Offering direct beachfront access and Cycladic-style suites, this hotel is perfect for those seeking seaside luxury without the 5-star price tag.
6. My Mykonos Hotel (40%) – A contemporary hotel with sleek design, a relaxing pool area, and easy access to Mykonos Town’s nightlife.
7. Mykonos Beach Hotel (39%) – A seafront property combining affordability with stunning views and easy access to Megali Ammos Beach.
8. Adorno Beach Hotel and Suites (38%) – A boutique adults-only retreat in Ornos, offering minimalist luxury with a beachfront setting.
9. Argo Hotel (38%) – A family-run hotel near Platis Gialos Beach, praised for its warm hospitality and proximity to famous beach clubs.
10. Amar Boutique Hotel (37%) – An intimate, design-forward boutique hotel with personalized service and eco-conscious amenities.
11. The Ammos Beach Resort (36%) – A trendy beachfront property known for its laid-back luxury, modern décor, and excellent dining options.
12. Kosmoplaz Beach Hotel (35%) – A sun-soaked retreat in Platis Gialos, blending casual beach vibes with high-end service.
13. Andronikos Hotel (34.5%) – A wellness-focused hotel featuring an award-winning spa, stylish rooms, and an adults-only concept.
14. Mykonos Earth Suites (34%) – A newcomer to the scene, offering contemporary suites, private pools, and panoramic Aegean views.
15. Petinos Beach Hotel (34%) – A traditional Cycladic-style hotel steps from Platis Gialos Beach, with spacious suites and excellent dining options.

The 4-star category in Mykonos presents a highly competitive market where design, location, and guest experience play key roles in attracting bookings. The top-ranking hotels successfully combine authentic Mykonian aesthetics with modern comfort, drawing in both leisure travelers and digital-savvy tourists looking for an Instagram-worthy stay.

Hotels near popular beaches (Platis Gialos, Ornos, and Megali Ammos) or Mykonos Town tend to rank higher in demand, emphasizing the importance of strategic positioning. Additionally, boutique properties with unique branding and personalized service are outperforming larger traditional hotels, reflecting a growing preference for intimate, experience-driven stays.

The Room Selling Power index showcases the ability of these hotels to maintain strong occupancy rates throughout the season, highlighting their influence in Mykonos’ thriving 4-star hospitality market.

Monthly Searches

The search volume for Mykonos 4-star hotels follows a distinct seasonal pattern, reflecting strong demand during the peak summer months and a steep decline in the off-season.

Key Insights from the Chart:

• Gradual Increase (March – May 2024): Interest begins to rise in early spring, with a noticeable jump in April and May as travelers plan their summer vacations.
• Peak Search Volume (June – August 2024): Searches peak in July, reaching their highest level, mirroring the strong demand for accommodations during Mykonos’ busiest months. The steady rise through June and July indicates that most travelers finalize bookings before peak season, making it crucial for hoteliers to optimize pricing strategies early.
• Sharp Decline (September – November 2024): As summer ends, searches drop sharply in late September, aligning with the decline in tourist arrivals. The lowest search volume occurs between November and December, reinforcing Mykonos’ reliance on seasonal tourism.
• Early Planning (January – February 2025): A gradual uptick in searches begins in January, suggesting early vacation planning for the next summer season. This early momentum underscores the importance of pre-season promotions and marketing campaigns to capture early bookers.

Estimated Revenue Distribution

The chart below shows how revenue is shared among 4-star hotels in Mykonos, with a few top properties standing out.

Key Insights:

• Revenue Focus – The leading 5 hotels bring in 23% of the total revenue, proving that well-known, high-quality hotels attract more bookings.
• Smaller Hotels Compete Hard – The smallest 53 hotels together earn just 29% of the revenue. This shows how important it is to stand out in a competitive market.

Mykonos is a competitive destination for 4-star hotels. To succeed, hotels need strong branding, great service, and a unique guest experience.

Market Size

Bringing together all key data points—including room prices, availability, and hotel capacities—we can estimate that the 4-star hotel market in Mykonos is valued at approximately €122 million. While smaller than the 5-star segment (€300M), this market remains a vital and competitive sector, catering to travelers seeking upscale experiences at more accessible price points.

Market Implications

The search trends for Mykonos 4-star hotels emphasize the importance of strategic pricing, marketing timing, and promotional efforts:

• Early Bird Campaigns (January – April): Hotels can capitalize on early interest by offering pre-season discounts and exclusive deals to secure bookings ahead of peak demand.
• Premium Pricing (June – August): With search interest and bookings at their highest, optimizing rates and implementing dynamic pricing will maximize revenue.
• Last-Minute & Shoulder Season Strategies (September – October): As demand slows, hotels can target last-minute bookers and promote special offers for late-season travelers looking for value.

Overall, the search volume data reinforces that the 4-star segment in Mykonos follows the same seasonality trends as the luxury market, with a broader range of travelers planning trips in advance. To remain competitive, hoteliers must align pricing and marketing strategies with these seasonal shifts to maximize bookings and revenue potential.