Santorini 5-Star Hotels--Their Magic Unveiled

by Victor Matsas • 01 Mar 2025

Location: Greece, Santorini

It was Santorini's turn to get on the radar of Hotel Insider, although after such turmoil with earthquakes, the timing could not be described as ideal.
Santorini 5-Star Hotels--Their Magic Unveiled
In the image below we have the established table with the hotels which are rated based on the triptych Supply - Demand - Characteristics. In the first place, the "phenomenon" Cavo Tagoo make its appearance again with the sought-after 13 suites being enough to ensure the first place and with a big difference from the rest.

In second place comes Oia Castle with its 7 luxury suites, followed by Astarte Suites, Phos, Canaves Collection Oia Suites, Grace, Neptune, Santorini Princess Presidential, Kivotos Hotels & Villas, Santorini Princess, Katikies Chromata and Carpe Diem to complete the top dozen.

We repeat once again that this classification is based on the laws of supply and demand and is not the result of any "evaluation" except on the basis of mathematical rules.

However, this analysis helps us understand the pricing policy of these units. Units that are high on the list have a relative lead when it comes to the sale prices of their rooms and you will rarely see them make discounts and offers.

In the next post we will analyze the market of 5-star units in Santorini based on macro characteristics such as weighted averages, availability, etc.